INC CASE STUDY.docx - FACULTY OF BUSINESS AND MANAGEMENT...

FACULTY OF BUSINESS AND MANAGEMENT
BACHELOR OF BUSINESS OF ADMINISTRATION (HONS) FINANCE
TITLE:
PRINCIPLES OF INTERPERSONAL COMMUNICATION (INC410)
INDIVIDUAL REPORT (CASE STUDY)
CLASS:
BA242 5A
PREPARED BY :
NAME STUDENT ID
1. MUHAMAD SYAFIQ IKHWAN BIN
ABDULAH
2019893114
PREPARED FOR:
MISS SHAFEZAH BINTI ABDUL WAHAB

CASE STUDY 1:
INTRODUCTION
In order to prevent Covid-19 from spreading to other people especially elderly and kids, face
mask must be use at all time especially in crowded places. Besides other develop country,
Malaysia has implemented a mandatory mask-wearing in crowded places since the beginning of
Covid-19 spread. Either the person is in a healthy condition or not, all level of citizens is
obligated to wear a face mask. Ask a precautions steps, government has currently suggested
people to wear a double face mask to ensure more safety from being affected from Covid-19.
PROBLEM STATEMENT
When wearing a face mask, people cannot see and express their facial expression. It causes an
issue for people to show their non-verbal communication to others. Face mask provide a small
block of their facial expression which could be used to express feelings and emotions. A facial
expression is one of the non-verbal ways that can be used to communicate with others. Without
facial expression, it can be a problem for people to interpret the message or information in an
interpersonal communication.
Effect of Face Masks on Interpersonal Communication During the COVID-19 Pandemic
DATA ANALYSIS
The issues of this case study are that face mask make it difficult to connect with others.
However, it is essential to prevent from Covid-19 from spreading. This issue occurs when
people need to include facial expression when communicating with others. A lot of this occurs at
a crowded or loud places such as at food court, construction side or any loud noise places. This
causes people to use their non-verbal way of communication as verbal communication are not
effectively used. People such as waiter, customer services worker and cashier at shopping mall

generally apply their facial expression when interacting with customers. They must express their
smile and appreciation to the customers to influence the customer perception towards the
organization.
CONCLUSION
As a conclusion, face mask has caused a small problem in implementing non-verbal
communication. However, there are several other ways that can be used to express non-verbal
communication such as eye contact, hand gestures and body movement. Even without facial
expression, interpersonal communication can still be improved and enhanced by other ways of
interactions. People can still interact with each other while wearing a face mask.
REFERENCES
-
malaysian-deaf-community-needs-sign-lang/1895897
Zi, T. M. (2020, August 21). Unable to lip-read with face masks, Malaysian deaf community
needs sign language to be part of new norm. Malay Mail .