Case Proposal,Andiola et al (2018)2 points max (1.7 points for good work), due July 291. Please read the attached case (Andiola et al, 2018).2. Prepare a case proposal. Instructions below. I am asking you to do this case proposal for two reasons. One, it is a valuable learning experience in that it exposes you to Andiola et al (2018). Second, some students will prefer to do a project that is based on a structured case rather than a research project. So this is an opportunity to explore if this option is right for you. Still, all students must do the case proposal and the upcoming second research proposal.There are three proposals before the final project, two research proposals and this case proposal. Unlike the research proposals which are unstructured in terms of content but not style, this is very structured. We will later jointly decide on whether you will complete your project on one ofthe two research proposals or on this case. I will ultimately decide. Your case proposal will be 600-1100 words as follows.