2Lowe’s Lowe’s claims it’s pivoting from catch-up mode to increasing plans to grab market shares from its competitors, after working on its turnaround effort between 2018 and 2019. In an investor meeting held in 2020, the company’s CEO claimed the retailer had overhauled its website and added new sign to assist the customers in their navigation of the store. The CEO said that the company would focus on strategic moves to attract more of U.S home improvement market, which is about $ 900 billion. The company’s retail fundamental was important in its 2020 success. If the company had not used this approach, it’s possible that its supply chain, in-store and digital systems would have collapsed under the increased customerdemand that resulted from the 2020 pandemic.The company expects more improvement in the future as it acquired a boost from popularity of home improvement projects during the pandemic and capitalized on its e-commerce investments.