final airline brainstorming - Southwest Airlines Strengths...

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Southwest Airlines JetBlue Strengths Weaknesses Strengths Weaknesses Operational efficiency High dependency on passenger revenue Strong customer loyalty High debt-to-equity ratio Market leadership Low load factor Fleet of new airplanes Only one stream of revenue Capital structure High load factor Low on-time flight performance Opportunities Threats Opportunities Threats Demand for low cost airlines Increasing fuel prices Demand for low cost airlines Rapidly increasing fuel prices Growth in freight business Intensifying competition In flight wireless Internet Increasing competition Expanding passenger to Asia Pacific - southwest has better operational efficiency - southwest has lower costs - southwest focuses a lot on being on time while jetblue flights are often late (JetBlue's on-time flight performance was 72.9%, second worst in the entire airline industry) - Southwest has market leadership - Southwest capital structure shields it against diverse market conditions and allows it to take advantage of opportunities when others cant (potentially jetblue)
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This note was uploaded on 04/11/2008 for the course AEM 2410 taught by Professor Perosio,d. during the Fall '07 term at Cornell University (Engineering School).

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final airline brainstorming - Southwest Airlines Strengths...

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