Jetblue SWOT

Jetblue SWOT - JetBlue SWOT analysis Strengths Strong...

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JetBlue SWOT analysis Strengths: - Strong customer loyalty - Fleet of new airplanes Weaknesses: - Poor stock performance - Only one true stream of revenue - Low on-time flight performance Opportunities: - Demand for low cost airfare - In flight wireless Internet Threats: - Rapidly increasing fuel prices - Increasing competition Strengths Strong customer loyalty An important part of JetBlue's business strategy is providing excellent customer service. They do not overbook any flights, and have some of the lowest re booking costs in the entire airline industry. Additionally, they make flights as comfortable as possible by using leather seats exclusively and providing in flight television, movies and satellite radio free of cost. In 2006, JetBlue had the 3 rd lowest incident of complaints to the Department of Transportation at 0.40 per 100,000 customers. JetBlue has been the highest rated airline in 2005, 2006 and 2007 based on a customer survey by J.D. Power and Associates as well as winning a variety of other awards from publications such as Conde Nast Traveler. Fleet of new airplanes According to their 2006 annual report, the average age of their planes is only 2.6 years old, the lowest in the entire industry. Because their planes are so new, JetBlue is able to save money on better fuel efficiency and lower maintenance costs. They currently have only two different types of aircraft in
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This note was uploaded on 04/11/2008 for the course AEM 2410 taught by Professor Perosio,d. during the Fall '07 term at Cornell.

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Jetblue SWOT - JetBlue SWOT analysis Strengths Strong...

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