[2] Mindstates-JOY of Shopping 2012 Fitch - THE JOY OF...

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© FITCH 2012 THE JOY OF SHOPPING: IT’S ALL IN THE MIND A NEW MODEL FOR SUCCESS IN AN INCREASINGLY SPLINTERED RETAIL WORLD The old notion of a linear Customer Journey has been splintered by the myriad shopping choices available today. While retailers and brands are scrambling to understand how the shopping behaviour of new empowered consumers is changing, we believe that we first need to understand what people want from their shopping experience. 01. THE GLOBAL RETAIL REVOLUTION 02. THREE UNIVERSAL SHOPPER MINDSTATES ARE DRIVING THE FUTURE OF RETAIL 03. A UNIQUE LOOK INTO THE MIND: FITCH’S JOY OF SHOPPING SURVEY 04. GLOBAL BRIEFING 05. THE EXPECTATION GAP: THE MAIN HURDLE TO WINNING AT RETAIL 06. NAVIGATING THE NEW CUSTOMER JOURNEY 07. CASE STUDY: ASIAN PAINTS 08. HOW FITCH CAN HELP FITCH is a global design consultancy that influences the world around you by translating brand into consumer experience. We have a strong expertise in retail design. The consumer is at the heart of everything we do and everything we do is the product of bold thinking. A profound understanding of both the brand and the consumer creates the confidence to challenge convention. Our consumer insights and our understanding of the motives that inform choice are the key to creating effective brand and consumer experiences. Founded in 1972, FITCH employs 350 people in 12 offices in 8 countries. An integrated design offer combining both 3D spatial design and 2D communication enables us to create a seamless expressionof the brand at all touchpoints. For further information, please contact: Gavin Clark Global Business Development Director t: 020 7479 0354 e: [email protected] Insights from The Joy of Shopping 2012 – a survey by FITCH.
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© FITCH 2012 DREAMING In this mindstate, shoppers actively look for new ideas and inspiration. They don’t yet have fully defined needs and wants, and skip between categories and brands to find inspiration or learn something, and have fun while doing it. The global world of retail is in a state of revolution. What was once so SIMPLE – “I’m just popping out to the shops” is now infinitely SPLINTERED. Shopping is anywhere and everywhere. Today’s consumers have an abundance of choice for shopping – in a store, on a website, via an app on their smartphone and through their games console. They move fluidly and instinctively across retail brands and channels as they satisfy their different SHOPPER MINDSTATES at the flick of a key or the click of a mouse. The old notion of a linear customer journey is rapidly evolving into a more mosaic approach. In response, retailers are seeking to understand how shopping behaviours are changing as consumers gain more choice, access and power across channels.
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  • Fall '14
  • Stoltman
  • fitch, shoppers

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