Toaz.info-adidas-and-its-marketing-strategy-pr_f32b0c53744cc7a5b9bc948af08699d7.pdf

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EXECUTIVE SUMMARYMy project topic is "Adidas" which is a shoe company and I amanalyzing its Marketing Strategy. I have chosen this particular topicmainly for two reasons. Firstly, since my childhood days I had greatinterest in the shoes and I like to buy new shoes as and when it comesin the market. The Shoe Company that I most admire is Adidas.Secondly adidas grows as one of the best leading brand in the shoesand other accessories which is admired by all types of generation.Hence I have decided to do my project report on this company.The Adidas mission has changed little since founder Adi Dassler beganmaking sports shoes in the 1920s: to be the best sports brand in theworld. The history of Adidas is one of consistently meeting theevolving needs of the athlete. Focusing more on function and less onfashion, Adidas strives to provide athletes with shoes that can make anoticeable difference in their performance. Meeting athlete needs iswhat makes Adidas the best. Adidas America has continued to build onthis history.In February of 1993, Adidas acquired Sports Inc., a US-based sportsmarketing company founded by former Nike executives Rob Strasserand Peter Moore. Sports Inc. had been working in conjunction withAdidas USA on the design, development, and marketing of the AdidasEquipment line. This line helped rejuvenate and reposition the Adidasbrand in the United States by creating an exclusive line focused onfulfilling the functional needs of the athlete and by utilizing the bestmaterials and athlete input in the tradition of Adi Dassler. It offeredmoisture management, thermal insulation, weather protection, ease of1
movement, and safety, helping the athlete to perform more efficiently.After the successful creation and launch of Adidas AmericaI have made a research onmarketing of Adidasby questionnairemethod. The main aim of my research is to find out that how Adidashold to the market and what are the areas in which Adidas can improveupon, in the questioner itself I have emphasis on the marketing ofAdidas and also about the current position of Adidas in market.According to the response of my questionnaire, I have found thatAdidas and Nike are main competitors but Nike is more preferredbrand then Adidas. This is mainly for two reasons first Nike has morevariety and good looks then Adidas and second there outlets are morethen Adidas so the company must work upon these two thing to be theworld number one.2
OBJECTIVES OF THE STUDYTo study themarketing of Adidas and also about the current positionof Adidas in marketTo find out Adidas and Nike are main competitors but Nike is morepreferred brand then others.To find out that how Adidas hold to the market and what are the areaseen which adidas can improve.

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Term
Fall
Professor
N/A
Tags
Marketing, The Land, The Road, Adidas America, adidas Salomon AG, Adidas acquired Sports Inc, Adidas India Ltd

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