Rodolph Anderson - Distractions"We're consumers We are...

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Distractions “We’re consumers. We are by-products of a lifestyle obsession. Murder, crime, poverty, these things don’t concern me. What concerns me are celebrity magazines, television with 500 channels, and some guy’s name on my underwear. Rogaine, Viagra, Olestra” (Fight Club 153).Companies advertise their products by saying it will increase the quality of your life, but the fact is the things you own in reality own you. The definition of consumerism is the equating of personal happiness with the purchasing of material possessions and consumption. There is scientific proof that equates low self esteem with a rise in materialism. "By the time children reach early adolescence, and experience a decline in self-esteem, the stage is set for the use of material possessions as a coping strategy for feelings of low self-worth." (Journal of Consumer Research 2007). Consumer culture does nothing more than remove us from true happiness. We start to become slaves working jobs we hate to buy things we really don’t need. Instead of finding a true purpose in life we are more concentrated on buying things that we really can’t afford in the end. What ends up happening is people begin to favor having over being. Then since they have, and it still does not satisfy them, it does not make them happy they decide to get more. Consumerism leads to a mass identity crisis in which everything you buy is a representation of who you are. We buy things we don’t need to define who we are as people. We no longer know who we are so we try to invent ourselves by asking questions like which furniture set defines me as a person? Since we have nothing else to we search for who we are through our material possessions, and not our actions.
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