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EXAM QUESTIONS.docx - EXAM TOPICS: 35 MARKS PART A: PRICE...

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EXAM TOPICS: 35 MARKSPART A:PRICE(week 6) – components of what makes up price-Considerations in setting price-New product price strategiesoMarket skimming pricing (Price celling)oMarket Penetration pricing (Price Floor)Identify and discuss the pricing strategy that would be most suitable for a designerhandbag from a luxury brand. Make sure you include the terms price ceiling and pricefloor in your answer
-Five Principles, what they are and how they are different-Look at assessment-Societal and sense of mission align with one anotherWhat are the five principals of sustainable marketing and how do they differ or alignwith one another?

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