Cluster case.pdf - Rolv Petter Amdam© Case January 2014 The...

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1Rolv Petter Amdam©Case January 2014The internationalization of a Norwegian maritime clusterThis case focuses on the internationalization of a maritime cluster in Møre & Romsdal, Norway. Thecluster is characterized by its strong focus on offshore shippingFurniture clusterMaritimecluster
2The Norwegian maritime clusterNorwegian maritime clusters could be defined in two ways. On the one hand we could talk about alarge Norwegian maritime cluster including all activities within the value chain including, certificationcompanies, shipping banks, designers, suppliers of equipment, shipyard, shipping companies andother customers (Benito et al., 2003). Geographically these activities are spread with Oslo as thecenter of financial services, brokers and shipping companies, while there are agglomerations ofproducers and suppliers on the west coast of Norway. Given the size of the country (5 million), thisnational perspective makes sense. However, clusters could also be defined more precisely bothgeographically and industry wise. According to that perspective we could talk about for instance anoffshore cluster in Southern Norway, a sub-sea cluster around Bergen on the west coast, and amaritime industry cluster focusing on off-shore ships further north on the west coast. In this paperwe will basically use the last perspective, but with some references to the national level.We have chosen to focus on the maritime industry cluster in the Møre & Romsdal region. This is acomplete maritime cluster. In total the Norwegian maritime industry employed 37,000 people andturnover was NOK 105 billion (ca 15 billion euro) in 2007. The local cluster represents more than 50per cent of these national figures. It is complete in the way that is characterized by both strongvertical and horizontal relationships. Relationships are vertical since all parts of the value chain frombasic suppliers to after-sales services and shipping companies within offshore and fishing arerepresented in the cluster (Hervik et al., 2009). Horizontal relationships are constructed by the factthat there are several actors represented in all steps of the value chain. In addition to local firmsinternational giants like ABB (Swiss), Rolls-Royce (UK) and STX (South Korea)inot only have – orrecently have had – operations but also units with global division headquarters function in the region.These international actors entered the region from the late 1990s by acquiring firms that hademerged to competitive international firms due to their competence.Most of the key actors within the cluster date their history back to the first part of the 20thcentury.The maritime industry in the region developed as a typical local cluster with shipyards serving theregional market for fishing vessels, and some expanded into also becoming suppliers by theproduction of e.g. engines and propellers(Bjarnar et al., 2006). In the 1970s the Norwegianshipbuilding industry almost collapsed due to a global crisis in the industry and the fact that ship

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Term
Winter
Professor
NoProfessor
Tags
Fishing, Fishing Techniques, Bjarnar

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