ASSIGNMENT – BMMK5103 OUM BUSINESS SCHOOL ASSIGNMENT SUBMISSION AND ASSESSMENT _________________________________________________________________________ BMMK5103 MARKETING MANAGEMENT SEPTEMBER 2014 _________________________________________________________________________ INSTRUCTIONS TO STUDENTS 1. This assignment contains question that is set in English. 2. Answer in English only. 3. Your assignment should be typed using 12 point Times New Roman font and 1.5 line spacing. 4. Assignments should be submitted according to the due date. 5. Your assignment should be prepared individually. You should not copy another person’s assignment. You should also not plagiarise another person’s work as your own. EVALUATION This assignment accounts for 60% of the total marks for the course .
ASSIGNMENT – BMMK5103 OBJECTIVE : To enable the learners: 1. To prepare an effective marketing plan for a selected organisation. 2. To analyse the Opportunities and Threats for the company. 3. To analyse the marketing mix elements to be integrated as a completed marketing plan project. Marketing Plan Project To sustain their existence and excel in the industry, companies rely on effective marketing management.