BSBMKG609 Assessment 2
Assessment 2: Prepare and Present a Marketing Plan
In this assessment task you are required to develop a presentation and written report
describing your marketing strategies and activities, including clear descriptions of
how your strategies reflect organisational objectives.
In this assessment task you are required to review the strategies and tactics you
devised in Assessment Task 1 and describe how they meet the requirements for the
You also need to develop a presentation of your marketing strategies that outlines
the strategies, your approaches and your reasoning for developing these and
incorporates feedback from key stakeholders.
How to use this resource
Read the case study
Understand the Requirements of the task - what they want you to do
Specifications - read and understand the format how you need to provide
response to the assessment
Do you have questions