Table of Content•INTRODUCTION•Strategic positioning•Future strategic options•Possible future strategic options related with otherbusiness•CONCLUSION•REEFRENCES
INTRODUCTIONThe number of activities a corporation plansto do for achieving long-term objectivesisknown as organizational strategy. Theseactivities together form a strategic plan fora organization. In this report companyselected is premier inn which is British hotelchain and the largest brand in UK witharound 800 hotels and 72000 rooms.
Strategic positioningStrategic positioning involves the way a company as awhole varies from its rivals and offers value fordifferent consumer segments in a meaningful way.External factors:The PESTLE review of the Premier Inn assesses andrecognizes various strategic factors in a challengingand dynamic hotel industry.
Conti…..Internal factorsThe Strength, Weaknesses, Opportunities and Threats(SWOT) analysis of Premier Inn is as follows: