Smkt_03(1).docx - Roll: 03 Name: Samiha Sumaiya Assignment...

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Roll: 03Name: Samiha SumaiyaAssignment 1SERVQUAL: A multidimensional scale to capture customer perceptions andexpectations of service quality.Assignment 2(A)Three examples of expanded marketing mix for services:7PsAirlinesHotelRestaurantsProductQantasPhysical goodfeaturesBaggageQuality level4 StarAccessoriesT Shirt,VouchersPackaging32 Kg(One Person)BagLimitWarrantiesRefund PolicyProduct linesJetstar AirbusBrandingProduct- supportservicesWireless Tv SupportSystemPlaceAustraliaExposureAssociate with HostonGroupIntermediariesOutlet locationsTransportationStorageManaging channelsPromotionSalespeopleAdvertisingSales promotionPublicityInternet/ web strategyPricePrice levelTermsDifferentiationPremium Carrier
Roll: 03Name: Samiha SumaiyaServiceDiscountsCupon CodeAllowancesBaggage Allowances
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Term
Spring
Professor
Ataur Rahman
Tags
Marketing, Sales, Samiha Sumaiya

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