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1 Research Report – Halifax Photo Booth Company Nirdeep Kaur Institution INTL725: Individual Project Hoang Dai Trang Nguyen 08th August 2021
2 Research Report – Halifax Photo Booth Company Executive Summary Halifax Photo Booth Company specializes in the provision of photo booth services both locally and internationally. However, after thriving in Japan, the CEO, Madam Sue Siri, decide to expand the business to other countries. Singapore is amongst the best places where Halifax should consider setting up business in because it is a great tourist destination, and social media networking sites are widely used there. Thus, this report will present a detailed analysis of reliable sources of information to determine the credibility of Halifax opening a photo booth business in Singapore. 1. Introduction Halifax Photo Booth Company is locally owned and run by the publicly acknowledged wedding fanatics at Applehead Studio. Notably, the company provides a complete armada of the photo booth as well as photo booth accessories for commercial events, marketing events, school dance, mitzvah, Christmas, holiday staff and wedding parties. However, the company targets local customers in Halifax and in the entire province. It has veteran staff who bring fun to whichever event by adding great experiences as well as printed snapshots (The Halifax Photo Booth Company, n.d. a). The company has been of late establishing branches in various parts of the world, particularly countries or places with a large number of tourists. However, the first destination was Japan, where Sue Siri, the CEO, in an association with her contractors and workers, improvised the newest portable photo booth designs and shipped them to Japan. Siri says that internationalizing the company is associated with a wide range of challenges such as finding and retaining staff, shipping the booths to respective places, manufacturing the photo booths, and so forth. Nonetheless, according to her, finding customers is not a challenge for Halifax photo booth company following the rising demand for photo booth services resulting from the progressively growing tourist market and social media use ( Leeson et al. 2020). Therefore, this report will analyze business opportunities for Halifax photo booth company to set up a business in Singapore, which according to research, is an excellent market for photo booth services. 2. Background Overall, Halifax Photo Booth has as yet acquired a significant market share based on the fact that it is differentiated in that the photo booths it offers are the most portable amongst all photo booths in the market. The features that make Halifax's photo booths superlative and highly demanded by clients are that they can be used anywhere provided that power is available. They can be set up on a draped backdrop or simple wall, meaning setting up Halifax booths is multipurpose. However, this versability is meant to ensure the company reaches all classes of clients because demands are diverse, and clients give different budgets for their events. Notably, all photo booth rentals for Halifax comprise delivering the

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