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BUAD 807 GRADABLE FORUM..docx - BUAD 807: Business...

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BUAD 807: Business Administration gradable forum assignment.Okorie E.I.Question: There is a notion that most firms that embrace the marketing concept are moresuccessful than others. Do you agree? Defend your position.Yes, I agree with this assertion for the following reasons:The marketing concept is a business philosophy that keeps in mind that long-run profitability isbest accomplished through concentrating company activities towards satisfying the needs of aspecific target market. A company that believes in the marketing concept places the consumer atthe center of the organization. All activities are geared towards the consumer.A business, oriented towards the market, aims to understand the needs and wants of a customerand executes the marketing strategy according to market research beginning from productconception to sales. As sales begin, further research can be implemented to figure out whatcustomers think about a product and whether improvements are needed. While markets change

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