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Mass Comm Exam 2 Study Guide

Mass Comm Exam 2 Study Guide - Mass Communications Exam...

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Mass Communications Exam 2—Books, Radio, and the Recording Industry Sanders I. Books a. Midlist authors and the blockbuster syndrome i. Midlist authors write books that have literary merit but doubtful commercial potential 1. Sell between 10,000 and 15,000 copies 2. William Faulkner, John Irving, and Henry David Thoreau would be considered midlist authors of their time ii. Publishers have always been interested in publishing blockbusters, but today’s obsession with them controls the economics of the industry 1. If the public seems interested in the story, the sky is the limit a. Bill Clinton was offered $10 million for his unwritten memoirs 2. Huge advances leave little money to publish more challenging or literary works, or to publish books by new and promising talent 3. The greatest works of literature from the past would have never been published under today’s economic conditions iii. The quest for blockbusters has led to “books by crooks” 1. Many publishers began signing convicted criminals to write about their shocking crimes a. Many states have passed laws preventing criminals from profiting from book sales about their crimes iv. The quest for blockbusters has also led to a decline in quality 1. Publishers sometimes scrimp on editing and fast-checking to pay for big advances a. Lack of editorial control has led to a huge number of factual errors published as truth 2. A victim of the blockbuster syndrome was John Kennedy Toole a. He committed suicide after being turned down by a long list of publishers b. His mother sent the book to a well-known novelist who was then able to convince LSU Press to publish it c. A Confederacy of Dunces became a best-seller and won the 1981 Pulitzer Prize for fiction 3. A number of books have turned out to be hoaxes or plagiarized a. How Opal Mehta Got Kissed, Got Wild, and Got a Life was on shelves for only a few days when readers noticed that the passages had been copied from three other novels by two different authors i. The publisher then withdrew the book from publication b. James Frey’s novel A Million Little Pieces was featured in Oprah’s Book Club i. It soared onto the best-sellers list because of the “Oprah Effect” ii. Oprah later rebuked him when his memoirs were proved completely false b. Impact of the Industrial Revolution
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i. In the late 18 th and 19 th centuries, the Industrial Revolution ushered in a number of technological advancements that allowed more books to be published less expensively than ever before 1. Machine-made paper produced from inexpensive wood pulp instead of cotton and linen fiber 2. The steam-powered high-speed rotary press, followed by the lithography process made it possible to produce high-quality illustrations at high speed 3. Linotype machines set type automatically from a typewriter-like keyboard in the 1880s making it no longer necessary to typeset by hand ii. The U.S. government refused to grant book publishers the same low postage rates it gave to newspapers and magazines
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Mass Comm Exam 2 Study Guide - Mass Communications Exam...

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