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1 BUSINESS PLAN 1 Business Plan Assessment Keesha Westry University of Phoenix STR/581 Business Plan Assessment The document used to communicate the goals of an organization and the actions needed to achieve these goals, and the other critical element is known as a strategic plan. All organizations need to have a strategic plan because it serves several purposes. This essay will discuss the purpose of Walmart's strategic plan, key objectives, the key performance indicators, and recommend initiatives to improve the strategic plan. The strategic plan of Walmart gives the company clarity, direction, and focus on what it is supposed to do and achieve by way of a written document. The direction and plan are achieved by connecting the organization's missions and vision by addressing the purpose, vision, and company plan
(Jindal et al.,2021). The strategic plan gives the roadmap to success for Walmart. The strategic plan also drives organizational alignment in Walmart. It also communicates the message of what Walmart wants to achieve and the strategic direction of Walmart. The key objective of Walmart is to provide safe and affordable food and other products to people globally. They will try to achieve this objective through means which enhance economic opportunity, environmental and social sustainability (Jindal et al.,2021). The second key objective of Walmart is to improve the lives of people globally. Walmart achieves market development by lowering the prices of its products and services. The low price strategy has attracted new customers in return, increasing the profits of Walmart. They have also achieved market development by diversifying the products they have to ensure that all the customer requirements are met. The market development strategies fit my plans because they take into consideration the customers' needs and finances. Walmart has improved purchasing their goods by creating a strong e-commerce platform, making it easier for its customer to purchase goods and services. It has also improved its process by using
advanced information technology systems to trace products and have a network of distribution centers to deliver products to its customers and stores. Walmart has led to the development of people by the creation of jobs globally. The low pricing strategy has also helped poor people to

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