BSBCMM401 A Presentation.pdf - BRAND OVERVIEW Developing an...

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Unformatted text preview: BRAND OVERVIEW Developing an Online Marketing Plan Table of Contents TOPICS COVERED Introduction Audience profile Desired outcome 10 Elements of a Good Marketing Plan Elements of the marketing mix Marketing and product strategies for growth Introduction Presentations are communication tools that can be used as lectures, speeches, reports, and more. It is mostly presented before an audience. Audience profile Current clients or customers Potential clients or customers Associates of current/potential clients or customers Journalists and editors Bloggers Desired outcome INCREASE SALES BRAND MANAGEMENT IMPROVE PRODUCT AWARENESS ESTABLISH YOURSELF IN THE INDUSTRY 10 ELEMENTS OF A GOOD MARKETING PLAN CORP. 1. Mission Statement 2. Company Branding 3. 12-Month Business Goals and Challenges 4. Target Customers 5. Customer Personas 6. Competitive Analysis 7. Product Positioning 8. Marketing and Sales Funnel 9. 12-Month Marketing Objectives 10. Marketing Activities Roadmap Elements of the marketing mix Marketing and product strategies for growth Market Penetration Strategy Market Expansion or Development Product Expansion Strategy Marketing and product strategies for growth Growth Through Diversification Acquisition of Other Companies Thank you for your attention. ...
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