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See discussions, stats, and author profiles for this publication at:A Study on Nestle Promotion StrategyArticle· February 2021DOI: 10.32535/ijafap.v4i1.1033CITATIONS0READS1,82711 authors, including:Some of the authors of this publication are also working on these related projects:Start upView projectINTERVENTIONS OF YOGA AND MEDITATION ON MENTAL HEALTH OF SENIOR CITIZENS DURING PANDEMIC OUTBREAK: A PILOT STUDYView projectPadmalini SinghRV Institute of Management10PUBLICATIONS1CITATIONSEE PROFILEOh Zi JianUniversiti Pendidikan Sultan Idris (UPSI)9PUBLICATIONS5CITATIONSSEE PROFILEDaisy Mui Hung KeeUniversiti Sains Malaysia237PUBLICATIONS2,187CITATIONSSEE PROFILEAll content following this page was uploaded byPadmalini Singhon 17 May 2021.The user has requested enhancement of the downloaded file.
60A Study on Nestle Promotion StrategyPadmalini Singh1, Liem Gai Sin2, Nur Shafiqah Binti Kama’Aziri3, Oh Zi Jian4, NurAmiera Sofea Binti Mohd Azlan5, Putri Nur Illya Balkhis Binti Ibrahim6, Dave HooSheng7, Daisy Mui Hung Kee8, Joseph Tan Soo Heng9, Liew Siaw Wee10, Lim YorkYing11RV Institute of Management, Bangalore, India1CA 17, 36th Cross Rd, 4th T Block East, Jayanagara 9th Block, Jayanagar, Bengaluru,Karnataka 560041, IndiaMa Chung University2Villa Puncak Tidar N-01, City of Malang, East Java, IndonesiaBatu Lanchang Vocational College3,4,5,6Kolej Vokasional Batu Lanchang, 11600 Jelutong, Pulau Pinang, MalaysiaUniversiti Sains Malaysia, Penang, Malaysia7,8,9,10,11Jalan Sg Dua, 11800 Minden, Pulau Pinang, MalaysiaCorrespondence Email: [email protected]ORCID ID: 0000-0003-3617-3774ABSTRACTThis study aims to identify the most effective promotional medium used by Nestle. Nestleis the most successful manufacture which processes high quality and nutrition food andbeverage to the Malaysians. To inspire consumers to purchase their products, Nestlemust transform their promotional strategies frequently. A research will be conducted tocollect information from respondent based on different characteristics to identify which isthe most effective promotional medium used by Nestle. Through this research, weestablish that the most effective promotional medium is Buy 1 Get 1 under salespromotion that helps consumers save more money. We have applied the implication ideato Nestle that can satisfy the customers’needs and achieve sales target.Keywords:Nestle, a promotional tool, research, achieve target salesINTRODUCTIONNestle is a multinational company and now has become the largest food and beveragecompany in the world. Nestle has more than 2000 brands that present in 196 countriesaround the world (Reza, 2020, P.1145). The founder of Nestle is Heinrich Nestle andintroduced in Vevey, Switzerland in the year of 1866. In 1912, Nestle went into theMalaysian market, whose headquarters are in Mutiara Damansara, Petaling Jaya,Selangor. Nestle has had some expertise in the food and drink industry and has somenotable brands in Malaysia which are Nescafe, Maggi, Milo, and Kit Kat. All of these

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Term
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Tags
Marketing, Maggi, Nestle Company

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