Understanding Social Media Notes

Understanding Social Media Notes - Understanding Social...

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Understanding Social Media Notes Technology Donations Program Is my org eligible? a) Does your business number end in RR0001? b) Do you have a Letters Patent from Industry Canada? c) Are you incorporated as a not-for-profit corporation with your province? d) Are you a library? Why is Social Media important? People who like the arts like it all the time, not just a couple of times a year when they attend a performance! This is a way for them to stay connected to that side of themselves on an ongoing basis. Common stages of social media adoption: Peer pressure. “Everyone’s doing it, let’s do it too!” Underestimating work. “Social media is easy. My nephew can do it. Set up a Facebook account and start tweeting!” Overestimating results. “We have some fans and followers, but we haven’t gained new donors, members, volunteers, etc.– what gives?” Disappointment. “This social media thing is a bust. It takes too much time and the return isn’t worth it.”
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