Target Audience Notes

Target Audience Notes - Target Audience Notes who is your...

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Target Audience Notes who is your target audience*? When describing your typical customer, consider: Age Gender Occupation / seniority Availability / schedule But also… Where do they “hang out” online? What would they want from you via social engagement? educate & establish buy in from critical business functions the social business Participation Knowledge & ideas Recruitment Stakeholder engagement
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Unformatted text preview: • Distribution maximise implementation impact • You understand your business better than anyone • Need to be “always-on” with a finger on the pulse • Real-time responses required • Expert opinion required • Faking it is not allowed – genuine interaction with the brand expected …but a little agency assistance wouldn’t hurt • Strategy • Training Direction and support...
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  • Fall '14
  • CynthiaChung
  • Sociology, Target Audience Notes

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