Social media STATS Notes

Social media STATS Notes - Social media STATS Notes 1...

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Social media STATS Notes 1. FACEBOOK Ideal posts are 40 – 80 characters Post photos over links (& use optimal sizes) Individuals: Weekends, 12-7pm Organizations: Weekdays, 1-4pm Profile picture easily recognizable by potential fans Engaging cover photo Short & sweet bio with links Optimize your profile picture/cover photo with links or more information Customize your app thumbnails 2. TWITTER Ideal tweets are 100 characters Max. two #hashtags Individuals: Midweek & weekends, noon & 6pm Organizations: Weekdays, 1-3pm o Recognizable profile picture o Branded Twitter handle
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o >160 character bio with URL & #hashtag to increase search ability o Pinned tweet o Visual & engaging cover photo LinkedIn Engage in groups (& be genuine!) Post jobs & events to increase your SEO Share valuable content (including offers) Tuesday-Thursday, 7-9am & 5-6pm o Recognizable profile picture o Include a cover photo o Short & sweet bio with links o Have every employee, board member or volunteer on LinkedIn reference you – increase your reach
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