Measure and Evaluate Social Media Notes

Measure and Evaluate Social Media Notes - DO Donations...

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Measure and Evaluate Social Media Notes Why measure? You need to know if it’s working (or not!) Contribute to your org’s mission Experiment & learn You need to prove to others that it’s working Leadership buy-in Funding How do you measure success? EXPOSURE- ENGAGEMENT-CONVERSION SEE-SAY AND FEEL-DO Example Metrics SEE FB page likes & reach TW followers RSS or email subscriptions Youtube views Bit.ly clicks
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SAY FB post likes & shares Retweets Email forwards Repins & board followers FEEL FB shares with message Retweet with message Comments Online mentions
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Unformatted text preview: DO Donations Advocacy actions Event attendance Membership Volunteerism Keep in mind not everything can be directly tracked. E.g. in the fundraising world, social media has proved bad for getting donations but great for keeping donors engaged in what is going on Facts about measurement tools Some tools are really expensive. Also they can overwhelm you with data There are lots of free & low cost tools. Use them only if they measure the metrics you want At the end of the day, it all comes back to your spreadsheet...
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