Assessment 1: Develop Marketing StrategiesPerformance objectiveIn this assessment task you are required to review and evaluate marketing opportunities for an organisation anddevelop marketing activities that reflect strategic directions of the organisation.Assessment descriptionFor the organisation outlined in the case study provided, identify two marketing opportunities and evaluate eachopportunity for risks, strengths, weaknesses and alignment with organisational objectives. After you havereviewed the opportunities, select the best fitting opportunity for the organisation and develop marketingstrategies, approaches and activities to take advantage of the opportunity.How to use this resource1.Read the case study2.Understand the Requirements of the task - what they want you to do3.Specifications - read and understand the format how you need to provide response to the assessmentDo you have questionsYou can contact your trainer through a chat interface or email them with your questions
