MCOM 8501 - Strategic Marketing Management - August...

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Page 1 of 2SCHOOL OF MANAGEMENT AND COMMERCEMASTER OF COMMERCEEND OF SEMESTER EXAMINATIONMCOM 8501:STRATEGIC MARKETING MANAGEMENTDATE: 7thAUGUST 2015Time: 2 HoursInstructions1.This examination consists ofFIVEquestions.2.AnswerQuestion ONE (COMPULSORY)and any otherTWOquestions.Question OneApple's SuccessA focus on New Product Development (NPD) processes which show a high failure rate, makingbusinesses to rethink over their new product and processes is essential. This has lead companiesto adopt a more customer oriented approach where previously unheard voice of the customer isnow taken to consideration. While launching new products, level and form of innovation that aparticular market could absorb should be determined in the first place and new product orservices should be launched accordingly. Once the company strikes the right combination forsuccess, the company can further use its existing image to launch new improvements in theform of line and brand extensions.

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Term
Summer
Professor
d john

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