5-1 Discussion Modes of Collaboration.edited.docx - 5-1...

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5-1 Discussion: Modes of Collaboration Apple is known for technological innovation and their lack of wanting to incorporate open- source software into their merchandise. Still, they have compromised and made delicate efforts to answer public demands. The four collaboration models are Strategic Alliances, Joint Ventures, Licensing, Outsourcing, and Collective Research. (Schilling, 2017) Licensing nowadays is about consumers and the brands they love. Nothing entices them more than seeing a blend of their preferred brands getting together for products and entertainment. I will say Apple is too late in the game for creating TV content with the Apple TV. Yet, on the other hand, outsourcing has been a successful strategy used by Apple in technological innovation. Apple products are designed in California, but that doesn't necessarily mean they are made there. Foxconn and Pegatron are the two companies making Apple iPods, iPhones, iPads, and both are in Taiwan. Foxconn serves as Apple's longest-running partner in creating these products,

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