INTE20014A.H2021.A01_public.pdf - International Trade -...

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Page 1 of 7A01, DF1H2021International Trade - INTE20014A.H2021PresentationDescriptionThis course studies the political, marketing, financial and legal aspects of international trade with emphasison the goods and services export. Special attention is given to export techniques for small and medium-sizeenterprises.The course is designed for second and third-year students in the B.A.A. program wishing to acquire theknowledge and the training for a career in international trade or marketing.Learning StrategyContact InformationLecturer(s)Administrative StaffLearning MaterialBibliographic ResourcesIMPORTANTINTERNATIONAL BUSINESS: THE NEW REALITIES; 4TH EDITION , 2017 S. Tamer Cavusgil, Georgia State University, Gary Knight, Willamette University,John RiesenbergerHardcover book ISBN: 9780134472454 (for sale at COOP HEC)180 Day eText Subscription w/ Loose Leaf Text : 9780134421919 (for sale at COOP HEC)IMPORTANTFor students wishing to buy the permanent eText, they must purchase through VitalSource. DirectRequired readings
Page 2 of 7The Instructor will provide additional readings through links to public documents available onlinethroughout the semester, which are to be considered required reading.Complementary Bibliographical Resources************************************************************(available at the library)Other suggested reading material ALBAUM, Gerald, DUERR, Edwin and STRANDSKOV, Jesper (2005). International marketing and export management, Fifth Edition, Harlow, Eng. , Financial Times Prentice Hall. ISBN:0273686348Hollensen, Svend (2004). Global marketing : a decision-oriented approach, Third Edition, Harlow, Eng. , FT Prentice Hall. ISBN:0273678396International Chamber of Commerce (2008)

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