Quiz 1 - 1 out of 1 points To keep their strategic alliances thriving corporations have begun to develop organizational structures to support them and

Quiz 1 - 1 out of 1 points To keep their strategic...

  • Lamar University
  • MKTG 4310
  • Test Prep
  • renee24
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1 out of 1 points To keep their strategic alliances thriving, corporations have begun to develop organizational structures to support them and have come to view the ability to form and manage partnerships as core skills. This is called ________. Selected Answer: Answers: centralized partnership synergistic partnership value managed partnership partner relationship management win-win relationship management Question 2 1 out of 1 pointsAnother way to describe a value delivery network (partnering with specific suppliers anddistributors) is to call it a ________. Question 3 1 out of 1 points
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A clear, thoughtful mission statement provides employees with a shared sense of purpose, direction, and ________. Question 4 0 out of 1 pointsThe customer's ________ reflects existing and latent needs and includes dimensions such as the need for participation, stability, freedom, and change. Question 5 0 out of 1 points
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A company that seeks to increase its sales and profits through backward, forward, or horizontal integration within the industry is said to be employing a(n) ________ strategy. Selected Answer: Answers: intensive growth integrative growth target growth conglomerate growth diversification growth Question 6 1 out of 1 pointsIn which of the following plans would we most likely find directions for implementing and addressing daily challenges and opportunities in product features, promotion, merchandising, pricing, sales channels, and service areas? Question 7 0 out of 1 points
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The ________ in the value chain cover the sequence of bringing materials into the business (inbound logistics), converting them into final products (operations), shipping out final products (outbound logistics), marketing them (marketing and sales), and servicing them (service).
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