Overview of Ad Formats on Different Social Media Platforms.docx

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Overview of Ad Formats onDifferent Social Media PlatformsFacebookFacebook is the world’s largest social media platform. As such, it’s able to take data from its 2.7 billionactive monthly users and turn it into an intelligent advertising system that allows marketers to targetaudiences more precisely than ever before. Let’s take a look at the kinds of ads that you can create onFacebook and Messenger.Image AdsImage ads are some of the most common ads that appear on social media. They incorporate an eye-catching photo, overlaid with little-to-no text on the image itself. Image ads can be easier to make andaccompanied by a caption and call-to-action button.You can choose where you’d like your image ad to appear: in the Facebook feed, the Facebook rightcolumn, Facebook Instant Articles, Facebook search results, and more. Design specifications vary basedon ad placement, in addition to desktop and mobile layouts.Design recommendations for Image Ads on Facebook Feed that can appear on desktop or mobile are asfollows:Design RecommendationsFile type: jpg or pngImage ratio: 1.91:1 to 4:5Recommended resolution: Upload the highest-resolution image available.Images that consist of more than 20% text may experience reduced delivery.Primary text: 125 characters.With linkImage ratio: 1.91:1 to 1:1Recommended resolution: at least 1,080 X 1,080 pxHeadline: 25 charactersDescription: 30 characters.Video AdsVideo ads are typically short-form and attention-grabbing. They’re also a great way to tell your brand’sstory. With mobile-video consumption rising by 100% every year, video ads are a must for marketers.Carousel AdsFacebook Carousel Ads allow you to incorporate 2-10 images or videos called “cards” within a singleadvertisement. Each image or video includes an individual link. The Carousel format is an especially greatway to advertise more than one product, create a slideshow effect using multiple images, tell a story inseveral pictures or videos, or highlight different aspects of your brand.Let’s take a look at the design recommendations for a Carousel Ad that appears in the Facebook feed:Design RecommendationsMinimum number of cards: 2Maximum number of cards: 10Landing page url: requiredImage file type: jpg or pngVideo file type: Supported file formatsVideo maximum file size: 4 GBVideo length: up to 240 minutesImage maximum file size: 30 MBRecommended resolution: at least 1080 x 1080 pxRecommended ratio: 1:1Primary text: 125 charactersHeadline: 25 charactersDescription: 20 charactersLanding page link: requiredImages that consist of more than 20% text may experience reduced delivery.Collection AdsCollection ads incorporate images and videos into a single package. They’re especially well-suited forshowcasing brand collections made up of several products. Collection ads start with a cover image orvideo as a first visual, which is then accompanied by multiple images of various products. When clicked

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Term
Spring
Professor
N/A
Tags
Pixel, File format, Standard definition television

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