8/16/2021Module 3 Quiz | Coursera Module 3 Quiz TOTAL POINTS 10 1.The difference between uses and gratifications theory and media system dependency theory is that the media system dependency theory goes beyond individual needs and behavior to under the complex interrelations within a society. 1 point True False
1/32.Leveraging a web user's browsing history on product and product reviews on Amazon is an example of behavior targeting strategy. 1 point 3.The reason digital marketers today rely on programmatic advertising is 1 point 4.Which of the following statement is NOT true about CPMs, CPMVs, and viewability? 1 point True False since most advertisers have substantial advertising budgets, digital marketers are eager to negotiate and reserve premium inventory directly with a publisher. the process is relationship-driven which permits digital marketers to buy impressions one month in advance.
