Chapter_2_Adv - The Evolution of Advertising Chapter 2...

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The Evolution of Advertising Chapter 2
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Discussion Topics Economics and Advertising Evolution of Advertising
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Economics and Advertising U.S. economy based on the notion of competition and the four fundamental assumptions of free- market economies: 1. Self-interest 2. Complete information 3. Many buyers and sellers 4. Absence of externalities Freedom of Speech
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Evolution of Advertising Five distinct “eras” 1. Preindustrial Age 2. Industrializing Age 3. Industrial Age 4. Postindustrial Age 5. Global Interactive Age
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Preindustrial Age: up to 1800 Earliest advertising: signage, 3000 BC Using symbols, not words The Chinese invent paper First European paper mill in 1275 Gutenberg Printing Press: 1440 People becoming literate Printing allows facts to be recorded First formats of advertising: Posters, handbills, signs First English ad appears in 1472 for prayer book Boston Newsletter carries ads in 1704 Ben Franklin: Father of Advertising Art
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This note was uploaded on 04/09/2008 for the course FTV 102 taught by Professor Oconor during the Spring '08 term at Chapman University .

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Chapter_2_Adv - The Evolution of Advertising Chapter 2...

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