±1S1S°1S1S#M°$N2T #M±0R !K²$N³ ³3U²´°/Qualification±451S±61315 ²³;<8V²'($´°³ ³µ01-!%&)*&&'² )*&¶ &'²340R $%°562Tµ'($· ²'($³ ´)*&&'&'673U'($µ´²562Tµ)*&'($1SuFbject&'arketing 01-lan3Unit/s of competency±451S±&' $%·609 - ³evelop a marketing plan (340Release 1)$No. and 2Title of ±sst. 2Task²ssessment 12Trainer!%&idija 340Radevska1Student $Name and 1S²´´²&'²340R·)*& ³° ²'($³340R²³°, 01-edro 01-aulo_451S40076701µlass03_1T321_VWeML±ssessment suFbmission component - ±ssessment µriteriaPerformance µriteria Fbeing assessed against each assessmentcriteria.µompleted tostandardYes/$No°xceedsexpectationsµomment: ¶eedFback on level of achievement of the assessmentcriteria/ guidance to achieve the required criteria01-art ² 1. ±ased on the 451Sun 01-laza ¸otel ·roup JKGcase study, write all the risksassoJKGciated in implementation of eaJKGch of the growth plans, marketing plans& organisational goals.1.1 °valuate marketing opportunity options that address organisationaloIJFbjeJKGctives and evaluate their risks and returns in the seleJKGction proJKGcessàÙÚÙÙĔēēsYour plagarism sJKGcore is too high. 01-lease remove all irrelevantinformation and us e the guide provided. 01-lease make sure you listen toleJKGctures and read JKGcourse <=9WorkIJFbook and slides. You were asked toprovide 5 out of 6. 340Risks should all IJFbe rated.01-art ± 1. ´onduJKGct a detailed 451S<=9W)*&562T analysis for the 451Sun 01-laza ¸otel ·roup.1.2 ³evelop marketing strategies that address strengths and opportunitieswithin the organisation’s projeJKGcted JKGcapaIJFbilities and resourJKGcesàÙÚÙÙĔēēs2. ¶or eaJKGch of the elements of 451S<=9W)*&562T disJKGcuss the following:a. ¸ow JKGcan the hotel leverage its strengthsIJFb. ¸ow JKGcan it eliminate / minimise its weaknessesJKGc. ¸ow JKGcan it exploit the opportunitiesd. ¸ow JKGcan it deal with the threats1.3 ³evelop strategies whiJKGch inJKGcrease resourJKGces or organisationalexpertise where gaps exist IJFbetween JKGcurrent JKGcapaIJFbility and marketingoIJFbjeJKGctivesàÙÚÙÙĔēēs01-art ´ ³evelop a JKGcomplete range of &'arketing &'ix strategies that you thinkwill IJFbe feasiIJFble for your 451Sun 01-laza ¸otel.1.4 ³evelop feasiIJFble marketing strategies and JKGcommuniJKGcate reasons thatjustifies their seleJKGctionàÙÚÙÙĔēēs'($ame oif 01-riJKGcing etJKGc strategies1.5 °nsure strategies align with organisation’s strategiJKGc direJKGctionàÙÚÙÙĔēēs1.6 ³evelop a marketing performanJKGce review strategy, inJKGcorporatingappropriate marketing metriJKGcs to review the organisational performanJKGceagainst marketing oIJFbjeJKGctivesàÙÚÙÙĔēēs01-art ³ 1. ³oJKGcument all the marketing taJKGctiJKGcs required to implement eaJKGchmarketing strategy, whiJKGch you developed in 01-art ±, 23/Q1.2.1 ³etail taJKGctiJKGcs to implement eaJKGch marketing strategy in terms ofsJKGcheduling, JKGcosting, aJKGcJKGcountaIJFbilities and persons responsiIJFbleàÙÚÙÙĔēēs2. ³esJKGcriIJFbe & doJKGcument the following information aIJFbout eaJKGch taJKGctiJKGc:• 451SJKGchedule/562Timelines• ²pproximate JKGcost• aJKGcJKGcountaIJFbilities and responsiIJFbilities
Upload your study docs or become a
Course Hero member to access this document
Upload your study docs or become a
Course Hero member to access this document
End of preview. Want to read all 7 pages?
Upload your study docs or become a
Course Hero member to access this document