4.) Evaluating the alternativesA.)In the event of a product recall, the customers will likely be confused, and generally inconvenienced by the sudden shift (Olenski, 2016). Hiring a few more customer service professionals, instating a live chat help feature on your website, or holding an informative press conference about the change will go a long way in easing the minds of the most frustrated customers. Educating the customers about the potential hazards about the defects can make them less angry.Remember, customers that do not receive the answers they desire about the brand will walk awaywith a negative opinion long after the dust from the recall settles. Educating the customers about the potential hazards about the defects can make them less angry (Olenski, 2016). Furthermore, if a company deals with some third-party regulators like in this case Toyota, with deals with government agencies, should have a good relationship with them. Toyota did not have those relations and clearly suffered a lot. Cooperating with them is important.