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Unformatted text preview: CH 11: Regulation of Electronic Media… YAY! Broadcasters may be sued for : Libel Invasion of privacy Copyright infringement Also face issues with : Advertising regulation Antitrust law Restrictions on their access to information The electronic media must also contend with direct government regulation by the Federal Communications Commission (FCC)-a broadcaster must get a license from the FCC before going on the air and must renew it periodically **Cable companies are not formally licensed by the FCC, but they are subject to various federal laws (aka FCC regulations and rules imposed by the local governments that grant their franchises)-license and franchise renewal is not automatic:- RKO General fought a 20 year legal battle against government sanctions that nearly forced the company to forfeit 13 radio and TV licenses worth about 1 billion dollars on the open market. RKO lost its license to operate a TV station in Boston a license worth at least $150 million at the time – and was forced to sell a number of other stations as bargain basement prices. Scarcity spectrum (book)/airwaves spectrum theory (notes) : the idea that because only a limited number of frequencies are available, and the number of stations that may transmit at one time without causing interference is also limited, so this justifies government regulation of broadcasting. Radio spectrum: the limited frequencies and stations that occupy them-Congress declared that the entire radio spectrum would be used to serve the public interest, convenience and necessity-those who are chosen to use the limited space available in the radio spectrum have a special obligation to the public (the FCC was established to regulate broadcasting and other non-governmental uses of the radio spectrum) FCC’s Two Main Functions: 1. Authorizing various individuals to transmit in the radio spectrum (the licensing function) 2. Regulating those licensees (a supervisory function) **although cable television systems use wires rather than the airwaves to deliver programming to their subscribers, the FCC has broad jurisdiction over cable systems too. FCC 1960’s: FCC saw itself as a super media critic, nudging and cajoling broadcasters to offer what FCC officials considered to be better programming and better public service (threatened government intervention if quality didn’t improve)....
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This note was uploaded on 04/11/2008 for the course LGLS 311? taught by Professor Washburn during the Spring '08 term at Bryant.
- Spring '08