Cultural Intelligence.docx - 1 Managing in the Global...

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Managing in the Global Economy: Cultural Diversity
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Cultural intelligence, otherwise known as a cultural quotient (CQ), is often used in
government, academic research, education, or business and can work and relate effectively in a
cross-cultural environment. The rapid globalization across the globe necessitates organizations to
cope with rapidly growing cultural diversity in the work setting. Variety incorporates a different
set of beliefs, orientations, and values into a single environment. Cultural diversity has brought a
complex, competitive, and dynamic business atmosphere and the capacity to function effectively
in different cultural settings. Cultural intelligence consists of four major elements; Acquire,
Build, Contemplate and Do.
Acquire: this involves the first time a team member gets knowledge of a specific culture
and is the essential step in developing cultural intelligence. The stage is significant since it