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Lecture Content Exam 1

Lecture Content Exam 1 - 4 impact of campaigns to change...

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Lecture Content Exam 1 Lecture: Defining Mass Communication & Media Effects Define/give examples of each stage of mass communication: Stage 1- communicators decide to create a message Stage 2- messages formatted/encoded Stage 3- messages are transmitted rapid continuous Medium: device used to communicate a message Stage 4- audience Stage 5- messages are decoded- different people influenced differently Stage 6- message influences audience Define Intended effects, know each of the major types: Intended effects= deliberate attempts of communicator to influence reciepient in some way. 1. impact of commercial advertising- persuasion 2. impact of political campaign on voting- promote/sustain opinions 3. impact of public service announcements-pro-social impact
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Unformatted text preview: 4. impact of campaigns to change lifestyles- change or behavior 5. impact of campaigns on Ideology & Lifestyle- media connect people Define unintended effects, know each of the major types Unintended effects=designed for purposes other than to exert social influence usually to entertain, and may result in negative outcome. 1. television violence- leads to aggression 2. sexually explicit content- influence views on rape 3. under representation- skewed view of the world 4. misrepresentation- negative attitudes toward steoreotyped groups Define flashbulb memory Flashbulb memory= even in media causes you to take a mental snapshot- very specific details. ****Define 5 major types of effects****...
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