This preview shows page 1. Sign up to view the full content.
Unformatted text preview: 4. impact of campaigns to change lifestyles- change or behavior 5. impact of campaigns on Ideology & Lifestyle- media connect people Define unintended effects, know each of the major types Unintended effects=designed for purposes other than to exert social influence usually to entertain, and may result in negative outcome. 1. television violence- leads to aggression 2. sexually explicit content- influence views on rape 3. under representation- skewed view of the world 4. misrepresentation- negative attitudes toward steoreotyped groups Define flashbulb memory Flashbulb memory= even in media causes you to take a mental snapshot- very specific details. ****Define 5 major types of effects****...
View Full Document
This note was uploaded on 04/12/2008 for the course COMM 203 taught by Professor Smith during the Spring '06 term at USC.
- Spring '06
- Mass Communication