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B190278C_BBMK1013_ENDTERM.docx - SOUTHERN UNIVERSITY...

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SOUTHERN UNIVERSITY COLLEGEACADEMIC YEAR 2020APRIL END-TERM INDIVIDUAL ASSIGNMENTBBMK 1013 PRINCIPLES OF MARKETINGDATE : 15 APRIL 2020TIME : 12.00 P.M.Student’s Name:Adeline Sim Jia YingStudent’s ID:B190278CInstructions to Candidates:AnswerALLquestions. Each question carries equal marks.Standard format: Times New Roman (12pt) or Arial (11pt), 1.5 spacing, 1” margin, A4,Microsoft Word document.For the submission of your answers, you are required to use this page as your cover page.Name the document with the following file name:<student’s ID>_<subject code>_ENDTERM,for example, B100000A_BBFN2313_ENDTERM.Submission date: By 1 May 2020, 12:00 noonthrough SUCCM e-learning portal. OR eMAIL TO ME at : [email protected]ail.edu.my.Deadline for submission of this assignment is to be strictly adhered to. Late submission willNOT be accepted and be awarded ZERO (0) mark for the assignment.Any students that are caught plagiarising or letting part or whole of their work to beplagiarised will be penalised, with all the students involved be awarded ZERO (0) mark forthe assignment.QuestionNumberQ1Q2Q3Q4Q5TotalMarksobtainedYOUR ANSWERS MUSTNOT COPY AND PASTE, USEOWN WORDSTO ANSWEREVERY ESSAY QUESTIONS. IF YOU FOUND OUT TO COPY AND PASTE UPONCHECKING WITHTURNIT IN SOFT WARETHEN YOU ARE CONSIDERED ASPLAGIARISM.YOU MAY GET A ZERO OR FAIL IN THIS FINAL ASSIGNMENT.This question paper consists of 5 questions on 3 printed pages.
2BBMK1013 PRINCIPLESQ1.A product is a failure when its present in the market leads to inability of a product toachieve the anticipated life cycle or the ultimate failure of a product to achieveprofitability as defined by the organization due to many reasons. Evaluate andelaborate theFOUR (4)factors internally and externally that may cause productfailure in the market place.(20marks)Ans:Poor PlanningWhether a product is tangible or intangible, to launch a product would require a teameffort from the company. From conceptualizing to finished product, in order for theproduct to success in the marketplace, companies are required to have a game planthat could carry them through each and every stage and aspects of the product’s life.Numerous strengths are at work that modify consumer’s needs and wants for theseproducts; life styles alter populaces, age and preference alternate; in addition, wants ofindustrial consumers are affected by changing of business possibilities scarcity ofmaterials, technologies, etc.Incorrect PricingProduct often fails in a marketplace due to the incorrect pricing set by the company.Price is the sum of all the values that consumers give up in order to gain benefits ofhaving the product, the product’s price should also be set according to the marketvalue and what the market segmentation’s target audience purchasing power. Highproduction and distribution costs may lead to the increase of the product’s pricing.Products with a higher price could not be sold in a market with low to mediumincome buyers. Hence, this may lead potential buyers to look for alternatives products

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