MUSC 108 - Chapter 3

MUSC 108 - Chapter 3 - MUSC 108: All You Need To Know...

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MUSC 108: All You Need To Know Chapter 3: Personal Managers Role Most important person in your professional life. A personal manager is the general manager and chief operating officer of your enterprise. The most important aspects of the manager’s job are: 1. Helping you with major business decisions. a. Deciding which record company to sign with b. Whether to make a publishing deal. c. How much money to ask for. 2. Helping you with the creative process. a. Selecting a producer b. Deciding which songs to record c. Hiring band members d. Selecting photographers 3. Promoting your career by hyping you to everyone the manager meets, helping you  coordinate a publicity campaign. 4. Assembling and heading your professional team by introducing you to lawyers, business  mangers, and agents, and overseeing these people’s work. 5. Coordinating your concert tours by working with your agent to make the best deals with  promoters, routing the tour, working with your business manager to develop a budget,  assembling your road crew, supervising the road and tour managers to make sure  everything runs smoothly. 6. Pounding your record company to maximize the advertising and marketing campaigns for  your records, making sure your records are treated as priorities, screaming at them when  they do wrong, praising them when they do right. 7. Generally being a buffer between you and the outside world, such as fielding inquiries for  commercial endorsements, personal appearances, charitable requests, taking the rap for  tough decisions that you make but don’t want anyone to think you did. Commission Overview Generally get between 15% and 20% of artist’s gross earnings, with the majority getting 15%. If you’re an individual artist, the fee is pretty much what it sounds like for songwriting, publishing,  records, etc.  With regards to touring, the artist is lucky to take home 40% to 50% of the gross  income.
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If you’re a group and you have more than five members, 15% of gross equals almost the same,  or more than, any one of you earns (assuming you’re dividing equally).   Negotiating the Manager’s Deal Compensation Should try to limit the percentage to 15%, but some managers argue that the risk of taking on a  new band is worth 20%. A compromise is a step-up or a step-down agreement.
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This note was uploaded on 04/11/2008 for the course MUSC 108 taught by Professor Scafide during the Fall '07 term at SUNY Oneonta.

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MUSC 108 - Chapter 3 - MUSC 108: All You Need To Know...

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