Music_208_S08_Midterm-1

Music_208_S08_Midterm-1 - SUNY Oneonta Department of Music...

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SUNY Oneonta – Department of Music Music 208 Contemporary issues in the Music Industry Midterm Take-Home Exam Midterm Overview: You were asked to research to music industry entities (companies, types of technology, etc.) to create case studies for the midterm. From your research, write an essay in the form of an intelligence briefing for someone interested in investing in the music industry. Your essay will be assessed on how well you accomplish / include the following. Provide An Introduction Explain which entities are profiled Explain the value in profiling and comparing the two Provide a thesis or main idea that drives your comparison – this may be a call to action to your investor Lay out what the reader should expect Company / Entity Descriptions Describe each entity Provide background / history where appropriate Explain any strengths, advantages, or important innovations of each Explain any weaknesses, threats, or potential problems for each Use PEST factors when and where appropriate
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Music_208_S08_Midterm-1 - SUNY Oneonta Department of Music...

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