Music 208 S08 syllabus

Music 208 S08 syllabus - Music 208: Contemporary Issues in...

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Music 208: Contemporary Issues in the Music Industry Instructor: Joe Pignato Office: FA 122 E-mail: pignatjm@oneonta.edu Phone: 607 - 436-3463 Class Date and Time: TTH 10:00 AM Room: IRC 5 Office hours: MW 11:00 AM – 12:00 PM, W 2:00 PM – 3:00 PM, TTH 11:30 AM – 12:00 PM or by appointment Course Description / objectives: This course offers critical analysis and discussion of current trends in and issues faced by the music and entertainment industries. It will offer focus on the roles played by new and emerging technologies in the marketing, promotion, distribution, and consumption of recorded music and musical events. Students will learn which technologies are at the forefront, how they are being utilized and how they are revolutionizing the recording, concert, retail, and entertainment industries at every level. Students will complete two analyses of music / entertainment companies including a final PEST analysis of the contemporary music industry. We will analyze the relationships between artists, record companies, and distribution networks paying special attention to intellectual property and copyright issues. We will consider the perceived threat of and potential promise of digital distribution to major recording companies. The perceived threat of digital distribution to major recording companies and their dominance in the industry. The course aims to provide students with the following: 1) An overview of the contemporary music and entertainment industries 2) A critical understanding of the most pressing issues facing those industries with special emphasis on emerging technologies for reproduction, distribution, and consumption of recorded music, on the changing notions of value, shifting “communities of response”, and shifting political and economic power in the music and entertainment industries. 3)
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Music 208 S08 syllabus - Music 208: Contemporary Issues in...

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