PGPM Semester 3, IBS Section I
STRATEGIC MANAGEMENT ASSIGNEMENT (In Your Own Handwriting)
PRE-MID CI Evaluation (Partial)
Maximum Marks: 7.5
Last Date of Submission: July 21, 2021
Q.1: Short Notes:
All questions are compulsory: (1.5 Marks).
Strategic Management vs. Operations management
Differentiate between Strategic Fit vs. Strategic intent
What is a strategic business unit (SBU)?
Vertical vs. Horizontal Integration
What are the Levels of Strategies? define them
What is core competency?
Q2. What do you mean by ‘strategy’? Explain the basic elements of strategic management
Also explain the concept of Strategic purpose of an organization with a suitable
illustration of a corporate group?
Q3. How will you analyze the role of history and culture in determining the strategic position of
TATA Group of companies and Reliance Group of Companies or company of your choice? What
are the external environmental factors (PESTEL) and the determinants of industry attractiveness