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ASSESSMENT 2 – PART ACONSTRUC TION BUSINESS MANAGEMENTJAMES HORNE Student I.D: 110336767UNISA COURSE BUIL 1026ASSESSMENT 2Part A: Background & Analysis of FirmPart B: Case Study Report16thAugust 2021photo by author photo by authorJAMES HORNE | 1
ASSESSMENT 2T A B L E O F C O N T E N T STABLE OF CONTENTS................................................................................................................2Introduction.............................................................................................................................3Analysis of the company’s Characteristics..............................................................................5DISCUSSION............................................................................................................................13Conclusion..............................................................................................................................13REFERENCES...........................................................................................................................13JAMES HORNE | 2
I N T R O D U C T I O NThe purpose of this report is to investigate and analyse how changes in theeconomic situation impact a company operating in the construction industry froman economic perspective.Australian Cladding Specialists Pty Ltd, operate in the construction industry as aprincipal contractor and as a subcontractor to large construction contractors.This report discusses the background and analysis of the company identifyinghow market characteristics, profit maximisation conditions and market conditionsaffect ACS’s position in a micro and macro, economic level.The Australian Cladding Specialists Pty Ltd (ACS), operate primarily in theSydney (NSW) construction and in the smaller recladding market. The businessis an incorporated company providing required regulation reporting to ASIC. Thecompany structure has 2 directors.The company’s primary operational function is to design, supply, fabricate andthe installation of external aluminium cladding to new buildings beingconstructed, and recladding existing buildings were defective (leaking) and non-compliant façade cladding requires replacement.It differentiates its market by providing the supply and installation of not onlyaluminium cladding products but includes the design, supply, and installation of avariety of external cladding system products; terracotta façade panels, sandwichpanels and GRC (glass reinforced concrete) panel systems.This report will focus on the company’s core business of design, supply, fabricateand installation of external aluminium cladding. The company operates aproduction facility that cuts and fabricates aluminium raw sheets into a cassettetype panel for installation into construction site façades, the factory facility is onedifferentiation of the business from its competitors who subcontract this work out.JAMES HORNE | 3
There are over 15 competitors in the Sydney market undertaking similar works,this is one of the criteria categorising as it as competing in a monopolistic market.The competitors in the industry have been identified through the author being theoperations manager of the company. The company procures its work through atendering process during which other competitors are usually identified fromproduct suppliers and through discussions with clients.This report will provide an explanation of the profit maximising condition of thecompany using economic models and how competitors influence their pricingdecisions of the company. To establish profit maximisation conditions this reportwill discuss the demand curve, how the marginal revenue curve relates to the

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