208_5 - Today's Agenda MIC Insider Session Reminder...

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Today’s Agenda MIC Insider Session Reminder Identifying and differentiating between fads, trends, and paradigm shifts Review Chapter 2 in Kusek and Leonhard
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Monday, February 11th, 2008 The Music Industry Club Presents “An Insider Session” Hosted by Professor Joe Pignato Mr. Carl Pritzkat Co-Founder Mediapolis, Inc. The Internet, Media, Marketing, and the Future of Web Marketing IRC 3 at 4:00 PM
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Discussion: Observing / Analyzing Change Fads: “Chopsticks” playing cats on youtube Trends: recurring agents of change that play out over time Paradigms: the dominant way of doing, seeing, or understanding a particular field or domain.
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The Spigot Model Other obstacles cited by Kusek and Leonhard Interoperability across all territories Bulk, subscription, and one time access fees Global marketing (as opposed to territory based marketing) Redesigned retailing, packaging, pricing
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The Spigot Model Kusek and Leonhard’s UMD or Universal Mobile Device Works anywhere One device to access all content (streaming based) Content player, GPS, communicator, projector Which industries, if any, would benefit from such an approach? Which, if any, would suffer or go by the wayside? How would artists, particularly new artists get heard above the din? What would be the role of peers in such an environment?
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Chapter 2 Review of Kusek and Leonhard’s “Top 10 Truths” Compare with traditional models, modes of
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This note was uploaded on 04/11/2008 for the course MUSC 208 taught by Professor Pignato during the Spring '08 term at SUNY Oneonta.

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208_5 - Today's Agenda MIC Insider Session Reminder...

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