These were the marketing activities to be developed for next year and their budgets to be able to ca

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These were the marketing activities to be developed for next year and their budgets to be ableto carry it out; On the other hand, we convey to the executive director that we want to advertisevia television due to the multiple benefits that we can obtain and its massive reach. First of all,television that gives us the reach that other media cannot pass and, in addition, we believe thatwe are focusing a lot on btl when we could also exploit atl because we are in the educationindustry, which impacts all segments From the market. the investment for television would costabout $ 30,000 but we believe that the cost-benefit ratio would be much higher than theopportunity cost in all cases. We also believe that the industry we are heading where people are
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