Marketing opportunities week 1 task 1 Part A Q2.docx -...

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Week1 task 1 Part A Q2 Marketing opportunities skill classResearch potential market1)Organisation: Adidas2)New market : Local or overseas-Globally3)Geographic segment: Every country , every city in the world4)Target customer :all normal people5)Product development :The goal of Adidas is to lead the sporting goodsindustry. To achieve this ambitious goal different strategies are applied inorder to fuel eager business development in future oriented emergingmarkets and to facilitate growth in terms of market share in alreadypenetrated countries. Let’s have a look at the Adidas group by usingstandard marketing tools:Adidas believe that consumers want choice. Therefore, the groupimplemented a multi-brand strategy, which allows them to capitalise onopportunities from several perspectives, as both a mass and a niche
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Term
Fall
Professor
VALI
Tags
Marketing, English language films

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