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MMC - EXAMPREP NOV 2018 .pptx - MANAGEMENT OF MULTINATIONAL...

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Presented by:MANAGEMENT OF MULTINATIONAL CORPORATIONProf. Divya BansalEXAM PREPSession
OBJECTIVES2By the end of this session, you should be able to:To Revise all the Modules
3Globalization is the single most significant development changing businessdynamics in this century.International trade leads to international marketing, which in turn leads to growthin international business.The phenomenal growth in international business brought about number of newconcepts in international marketing .EVOLUTION OF MULTINATIONAL CORPORATIONThe dynamics of international business created a great need fro the evolution ofMultinational corporation.The multinational corporation is a companyengaged in producing and selling goodsor services in morethan one country. It normally consists of a parent companylocated in the home country and few or more foreign subsidiaries.INTERNATIONAL MANAGEMENT – AN INTRO
4There are different types of MNC companies1.Raw material seekers2.Market Seekers3.Cost minimizersTRENDSEFFECTING CORPORATE WORLDThose who say that business success is all about execution, are wrong. The right product makers,technology and geography are critical components of long-term economic performance.Thetrends that will change business landscape are :Macroeconomic trends;- New centres of economic activity-changing global marketplaceSocial and environmental trends- communication technology- The battlefield for talent will shift-Corporate accountabilityBusiness and industry trends-New global trends structures are emerging-Management will go from art to science-Types of MNC companies
5Studies of corporate expansion overseas indicated that firms become multinational bydegree, with foreign direct investment being a late step in a process that begins withexports. For most companies, the globalization process does not occur throughconscious design, at least in the early stages.To meet these challenges, companies gradually increase theircommitment tointernational business, developing strategies that are progressively more elaborateand sophisticatedExportingOverseas ProductionLicensingThe Process of Overseas expansion
6INTERNATIONAL TRADE THEORIESWhenever

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Term
Fall
Professor
Dr.Rajammal

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