AGB101 agribuisness f03 quiz2 - ,1 AGB 101 fl 6YUJ— I...

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Unformatted text preview: ,1 AGB. 101 .. fl 6YUJ— I 521,.Qr'aeqa ' n q . Name. ,. Short Answer (3 points each): 1. What are three general requirements to graduate from Cal Poly? (that apply to nearly everyone, not just AGB majors) GwoK, EBQNOK gamer, and W tt 0+ onus mum to qRacluoec \‘Em onus \00 W dwxsxm 2. Explain the differences between merchandising and advertising, and give an example of ch QQ - me Oh c3 l8 Jam wax «ma Wt 4; R cmctx mod \ \fi up to we N <1. —~ (1 and . 0M ’\’\\\RA\S+Y&QKQ 9329. Ugoemmn HAWK Sn ‘1 QMmes \\ v W m4?) 3}»... Wm wan? lgwfigm W Sm. Qoopmerw one. web we 3. Describe three of t e risk-bearing filnctions in the marketing channel. . G" Eéf’ofiogf Tfiéfific‘mcafim- Dom Vii; aux L50? mg gm \vfut, ' “”103”; 011 \P\ DUES, \Yl C0\ 9 D-‘t LL fist-w 993$. e'iQ. W0; “0) Oflq We} tacit-u Cod \MEQR 04% 2 mom; steps PM” Define efollowing terms (2 pts one 3‘ TRDRCCM-‘O‘J 4 05%“) Wilts I 4. Agricultural Marketing Channel mm mm mm goods» ”VOUUL imam—m. «(camera +0 - comma. 5. Facilitating functions QROC‘ Wt MWme' 6. Agent middlemen \wwflxh/W,“w_fl,...n«.~kfl ”Sim 09% ‘ "'Q WA. NW .37" DD 00>. mu 'erll "to 050.31%. mm D\ GM ‘V \0\ MR 0R sewn]. .Ou—rv mmwm A W True and False: Ifyou believe the statement is false, correct it so that it is true (2 pts each). "’ a TM. . . . 7. _ Hate utility 18 added in both the storage and processing parts of the marketing channel. 8. T The price risk in an F.O.B. shipping point sale rests with the buyer. 9. 1 Over time, the farmer’s share of $1 spent on food has decreased. 10.1The amount of money spent of farm supplies in the marketing channel is greater than the farm value of domestic sales of food products. 11. l A cold storage Warehouse would be part of the physical function of the marketing channel. Qua-twain Remis- 12. ? Barges, trains and trglerall nee secondary modes of tranSportation. 13. ? Government grades are t} D W okfl 0 all food products. 6)th m \IZ °l° SibDO‘t ’FDDd t 14. ? Grocery stores typically make a M profit on a $100 of groceries. 15 .T. Labor costs are the largest part of the marketing bill for food. 16. ? Trucking firms areWofitable now than several years ago. E . 929» -. . . 17. High value, st 1e products are those that typically use air freight for transportation. 18. f .An almond grower who starts a dairy operation is an'example of diversification. \ in ESL 19. j Speculative middlemen usually work in 1“ CL markets. 20.< .The cost of marketing increases if a product is both seasonal and perishable. O “232d m0 000212. C3\\{\S\Ol\. 21. 41; You can take 200 unit? of lag/gr divrsion classes and still graduate from Cal Poly 22. l Processors are part of both the exchange and the physical filnctio'ns of the marketing channel. 23. 5 Beef companies are trying to make their products more convenient for consumers. ‘ Bonus Points What is one way M&M/Mars is trying to attract new customers and why? ' (1) 45an oar lame; to anneal to m Nephew Root, DQcoruw «ligand row deco om tea \b'lmem pommehon ems ./ 2. Why 1 it easy right‘now to mcrease prices on food products?(2) NO \\\ WON—Q U EQCCN ‘9 COWEMMQM CM Sins-V Wk (will Q “(is at \o—k- 0% m 615 JV betting Gleam Kim“ macaw 04 Km; damag- . *7’ 5153 » Cheap Wei: (Me On 'O‘rflfinafiN/U’Dhiqh. PRICES. NE.- ...
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