IMC.docx - IMC Strategies Digital Marketing Website Now a...

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IMC Strategies Digital Marketing: Website: Now a day’s maximum people have smart phone with internet connection. Everyone using internet very frequently for keeping update myself. An organized website is very essential for a company. Its added a value also create the trust. Now a day’s people gather knowledge form website before buying any purchase. If any company wants to be successful in this digital world, then it is very important to keep the rank of the website among the top listings in Google. We want to make our website the main weapon in the marketing strategy as it is easier to track and evaluate the performance. Our website will be informative and easy accessible, so the consumer can easily find their relevant information. We have to organized our website in lucrative way with pictures, keywords, good audio visual content, relevant blog content so that our website can be top of the pile for the relevant searches on Google and customer easily attract on it. We will keep a segment where customer get automated response system and can let the website visitors leave their contact details for queries, promotional signups or complains. As the website will be the first impression to the customer before meet us so it should be both desktop and mobile version and user friendly. Social Media: Nowadays one of the most popular ways of communicating with the customers is online. It’s a largest platform for interacting with clients and spreading the word. We all know the number of users of this application and the amount of time they spend on it every day. Our target customer is used different type social media app for maintain their communication.

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