IMC StrategiesDigital Marketing:Website:Now a day’s maximum people have smart phone with internet connection. Everyone usinginternet very frequently for keeping update myself. An organized website is very essential for a company.Its added a value also create the trust. Now a day’s people gather knowledge form website before buyingany purchase. If any company wants to be successful in this digital world, then it is very importantto keep the rank of the website among the top listings in Google. We want to make our websitethe main weapon in the marketing strategy as it is easier to track and evaluate the performance.Our website will be informative and easy accessible, so the consumer can easily find theirrelevant information. We have to organized our website in lucrative way with pictures, keywords,good audio visual content, relevant blog content so that our website can be top of the pile for therelevant searches on Google and customer easily attract on it. We will keep a segment wherecustomer get automated response system and can let the website visitors leave their contactdetails for queries, promotional signups or complains. As the website will be the first impressionto the customer before meet us so it should be both desktop and mobile version and user friendly.Social Media: Nowadays one of the most popular ways of communicating with the customers isonline. It’s a largest platform for interacting with clients and spreading the word. We all know thenumber of users of this application and the amount of time they spend on it every day. Our targetcustomer is used different type social media app for maintain their communication.