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Chapter_13_Case_Study - Kylie Cummins Chapter 13 Case Study...

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Kylie CumminsChapter 13 Case StudyPg. 313Vocab:1.Brokers:A brokeris a person who buys and sells things on behalf of other people. Abrokermay also arrange transactions between a purchaser and vendor2.Category Management:Category management is the process of bundling like productsinto a singular category, or business unit, and then addressing procurement,merchandising, sales, and other retail efforts on the category as a whole3.Manufacturer’s Agents:Manufacturers' agents or representatives are independentcontractors who work on commission to sell products for more than one manufacturer4.Merchant Wholesalers:Merchant wholesalers are firms engaged primarily in buying,taking title to, storing, and physically handling products in relatively large quantities andreselling the products in smaller quantities to retailers5.Multicultural Retailers:Multicultural retailers are retailers that focus on cultures otherthan the majority culture in a company's home area.6.Retail Life Cycle:It is the concept that all retailers go through periods of ups and downsthat bring about discernible stages of growth and decline7.Retailing:Retailing involves all activities required to market consumer goods andservices to ultimate consumers who are purchasing for individual or family needs8.Retailing Mix:the marketing plan put in place to address key factors such as location,price, personnel, services, and goods9.Scrambled Merchandising:Scrambled merchandising refers to a retail tactic in which a
retailer broadens their assortment to include items that are generally outside their focus orare usually sold in a different retail format10.Shopper Market:A cross-functional discipline designed to improve business

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